In early 2023, I had the opportunity to collaborate with Mr. Vipan Kumar Dewan, the founder of BGN Medtex (India) Pvt. Ltd., as a part-time UI/UX designer. The project aimed to revamp the company's branding and design a comprehensive wholesale website that would elevate their online presence and streamline their operations.
Working closely with Mr. Dewan, I immersed myself in understanding BGN Medtex's core values, goals, and target audience. Through extensive research and iterative design processes, I crafted a brand kit that truly represented the essence of the company. The brand kit included a new logo design, a refined color palette inspired by nature, and a harmonious typography system that conveyed professionalism and trust.