U&S Ventures is a Mumbai based company. It provides man power and related assistance to various sectors of Government of India. Since the client base is almost entirely made of Government bodies, the factor of trust and support has to play a key role in the branding as well. I am happy to be a part of this identity design project, I shortly began collecting resources and getting my ideas on paper after the first meeting.

Our goal was to create a solid identity for the brand considering the fact that the company was already operational and had been dealing with clients for past few years. The challenge was to come up with an identity that helps the company establish a fresh face, gain new clients while also retaining the trust and familiarity of existing client base.

I was continuously in touch with the Proprietor, Mr. Amit Bajpai to finalize on company name and other small scale requirements from this design project. I designed the company logo, company letterhead, their visiting cards and other print material. The project took nearly two weeks to finish and Mr. Bajpai on the company’s behalf, has left us a wonderful testimonial. Let’s dive directly into the project.