Reach and Teach Learning Solutions is a Mumbai based technology startup that operates in the educational sector. It deals with educators, schools and colleges to establish their online presence and provide a one stop solution for all their tech needs.

When the founder Mr. Pulkit Poddar approached me for a potential rebrand of the project, their brand was relatively new looking for a more recognizable, prominent identity. I hopped onto the project and started discussing their needs and wants. After a first few meetings I was ready with one set of brand identity design idea. The first concept was very well received, but we all saw room for improvement.

Then I presented a second set of design and that really did it for Mr. Pulkit. We succeeded in designing a brand identity that fresh, bold and young at heart. Lets look at the journey of this brand identity design for Reach and Teach Learning Solutions.