U&S Ventures is a Mumbai based company. It provides manpowerand related assistance to various sectors of Government ofIndia. Since the client base is almost entirely made of Governmentbodies, the factor of trust and support has to play a keyrole in the branding as well. I am happy to be a part of this identitydesign project, I shortly began collecting resources and gettingmy ideas on paper after the first meeting.

Our goal was to create a solid identity for the brand consideringthe fact that the company was already operational and hadbeen dealing with clients for past few years.The challenge was to come up with an identity that helps thecompany establish a fresh face, gain new clients while also retainingthe trust and familiarity of existing client base.

I was continuously in touch with the Proprietor, Mr. Amit Bajpai tofinalize on company name and other small scale requirementsfrom this design project.I designed the company logo, companyletterhead, their visiting cards and other print material.The project took nearly two weeks to finish and Mr. Bajpai on thecompany’s behalf, has left us a wonderful testimonial. Let’s divedirectly into the project.